‘From Depero to Rotella’: an exclusive guided tour with Paul Shaw

Explore CIMA’s current exhibition From Depero to Rotella: Italian commercial posters between advertising and art through the lens of typographic design. Paul Shaw, noted calligrapher and design historian with an expertise in modernist typography, will take us on a visual survey of the posters in the show, to analyze the inventiveness and quality of their typographic solutions and contextualize them within the European modernist milieu of the ’20s through the ’60s.

Paul Shaw, an award-winning graphic designer, typographer, calligrapher and design historian in New York City, teaches at Parsons School of Design and the School of Visual Arts. The designer or codesigner of eighteen typefaces, he is the coauthor of Blackletter: Type and National Identity (Princeton Architectural Press, 1998) and the author of Helvetica and the New York City Subway System (MIT Press). He writes about letter design in the blog Blue Pencil.