Stile Olivetti: Between Art and Design
May 10, 2024, 4:00 PM - 9:00 PM
General Admission: $15, Members & Students: FREE
Conceived by CIMA and Joseph Tedeschi, Stile Olivetti: Between Art and Design brings together Olivetti scholars and enthusiasts for an afternoon of study, dedicated to an Italian company that shaped the history of office machines, labor practices, product design and communications, and cultural patronage. The event will include lectures, a film screening, and a hands-on workshop with historic Olivetti typewriters.
PROGRAM
4:00 PM: Greetings from Gaetano di Tondo, President, Associazione Archivio Storico Olivetti
4:10 PM: Beniamino de’ Liguori Carino, Fondazione Adriano Olivetti: The Olivetti Universe
4:20 PM Fabio Mongelli, Director, Rome University of Fine Arts: The Importance of Education at Olivetti
4:50 PM Emanuele Cappelli, Cappelli Identity Design, Olivetti and Design: Typewriters, Typefaces and Brand Communication
5:20PM: Lindsay Caplan, Brown University, Olivetti and the Arts: Computers as Model
6:00 PM-7:00 PM: typewriting workshop with original Olivetti typewriters, facilitated by Joseph Tedeschi.
7:00 PM-7:30 PM: Light refreshments
7:30 PM: Film screening, Paradigma Olivetti (dir. Davide Maffei, 2020, 88 minutes). In Italian with English subtitles
About the speakers:
Architect Fabio Mongelli is a member of the National Council of Art Higher Education (Afam). He is the Chairman of the Board of Private Institutions of Higher Education in Art (Cians) He is the Director of Rome University of Fine Arts. He is a member of the Design Board of the Ministry of University and Research. He was Ambassador of Italian Design 2020. He was an Adviser of the “Quadriennale di Roma” (2019/2023). He has completed many projects and exhibitions, supporting the technical and planning aspects of these projects with the theoretical and educational aspects of Architecture, Design and Art. He has planned and has been in charge of the art direction of the Museum of the “Pietro Vannucci” Academy of Fine Arts of Perugia, that has proclaimed him Honorary Member of the Academy.
Emanuele Cappelli is the Founder and Creative Director of the Cappelli Identity Design studio, with over 25 years of experience in the sector with international clients. Brand & Graphic Design teacher at various institutions and universities in Europe, the United States, Peru, Ecuador, Chile and the Middle East with over 20 years of academic experience. He is a TEDx speaker and disseminator on the themes of the Dynamic brand, also through membership of the World Design Organization. His vision of design became a monograph in 2022 entitled: Dynamic brand. The brand’s new communication methodology, published by Skira and distributed throughout the world. His passion is Olivetti.
Lindsay Caplan is an art historian who specializes in twentieth and twenty-first century art. She is Assistant Professor in the History of Art and Architecture Department at Brown University and the author of Arte Programmata: Freedom, Control, and the Computer in 1960s Italy (University of Minnesota, 2022). She has published on the intersections of art, technology, and politics in exhibition catalogues, edited volumes, as well as venues such as Grey Room, ARTMargins, Piano B, The Scholar & Feminist Online, Outland, Art in America, The Brooklyn Rail, and e-flux journal.
Joseph Tedeschi is an attorney who lives and works in NY. He studied at Harvard and completed his legal studies at New York University law school. Joseph serves on the Board of Directors of the Volunteer Lawyers for the Arts NY and is a Director of the YY Dance Company, founded by his wife and choreographer Yue Yin. He is a member of CIMA and a collector of vintage typewriters.
In collaboration with:
With the in-kind support of Joseph Tedeschi
Under the patronage of:
